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LoyaltyPrint 2.0 Adds Premier Closing Gifts
LoyaltyExpress has announced its LoyaltyPrint Version 2.0 site release, dramatically empowering loan officers and real estate professionals with an enhanced collection of high-quality closing gifts....
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LoyaltyExpress Launches CustomerManager 4.0
LoyaltyExpress has announced the release of its fourth generation marketing automation software-as-a-service (SaaS), CustomerManager. CustomerManager delivers retention marketing services to mortgage...
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Truth in Marketing
With all of the dramatic changes that have impacted the mortgage industry, none of us should be surprised by the enlightenment that resulted from the real “truth” in lending that surfaced as a result...
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Generating New Business is Easier Than You Think
We have all learned from the earliest days of school to rely on fundamental strategies for success. Yet when it comes to the mortgage industry, only a small percentage of executives and development...
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Marketing Success: Shifting From Methods to Methodologies
How often do you rely on methods in your business instead of methodologies? It’s probably more often than you think. As the leading mortgage marketing company in the United States–and one of the Top...
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Laboring Over Ineffective Marketing
Now is a great time to get back to basics and to reassess the core strategies of your business. Don’t work harder, work smarter. Let’s look at methodologies that top-producing loan originators (LOs)...
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New Year’s Resolutions
There’s an old proverb that says, “Tomorrow belongs to the people who prepare for it today.” As we begin a new year, it’s important to focus on maximizing business through strategic, proactive...
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Make the Most of an Extra Day
What would you do with an extra day? Since 2012 is a Leap Year, it’s a great time to find out. Ambitious professionals look at 24 extra hours as an opportunity. Staying ahead of the competition is all...
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The Secret to Better Marketing
Aristotle once said, "We are what we repeatedly do. Excellence, therefore, is not an act but a habit." This is especially true when it comes to marketing. It takes a consistent approach to turn your...
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LoyaltyExpress Releases Latest CRM Platform
LoyaltyExpress released the fifth generation of its CRM platform – CustomerManager. CustomerManager, a software-as-a-service (SaaS) platform, is the most demanded enterprise-wide marketing automation...
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LoyaltyExpress Announces Integration With Ellie Mae's Encompass
LoyaltyExpress has announced the completion of its integration with Ellie Mae's Encompass mortgage management solution.Click to continue
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Strike Up the Band
When it comes to mortgage marketing, many initiatives come to mind. Helping loan officers manage databases; sending out thank you cards and gifts for recently closed loans; creating sales flyers and...
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LoyaltyExpress Unveils New Web Marketing Platform
LoyaltyExpress has announced the release of PromotionalMaterials, its innovative web-to-print platform for retail banks and mortgage companies. PromotionalMaterials serves as a centralized repository...
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